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‘More Pivots In 8 Weeks Than In The 8 Years Prior’: Workwear Brands Are Rewriting Their Playbooks
Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom...
May 19, 20205 min read


Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...
May 19, 20209 min read


Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?
From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...
May 17, 20206 min read


Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...
May 16, 20202 min read


The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...
May 15, 20209 min read


Out of Clothes? You Can Always Use a Pillow
There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and...
May 14, 20203 min read


How Socks Became The Unexpected Fashion Hero Of Lockdown
Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as...
May 14, 20205 min read


In a Bathrobe and Downing a Martini, Meryl Streep Pulls Off the Perfect #WFH Look
Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...
May 14, 20202 min read


Jeff Bezos and Anna Wintour Partner Up
With some help from Vogue and the CFDA, the e-commerce giant is opening a new store to showcase independent designers. Does this mark the...
May 14, 20205 min read


This Hazmat-Inspired Suit Lets You Dance, Drink, And Even Vape While Staying Safe From The Coronavir
Partying might look different in a post-coronavirus world. Designers at Production Club created Micrashell, a full body suit that “allows...
May 12, 20203 min read


The Lyst Index Q1 2020
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform...
May 12, 20201 min read


5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read


Gaming Apps Get Serious About Beauty
As many shoppers remain indoors, either to follow shelter-in-place guidelines or out of fear of mass gatherings, gaming is gaining...
May 7, 20204 min read
Can We Keep the Sweatpants On After Lockdown Ends?
People’s relationships with their trousers have become fraught as coronavirus quarantines drag on; ‘The second I can’t do it, I’m going...
May 6, 20204 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Burberry to Introduce Sustainability Labels to Its Products
To mark the roll out, Burberry will also re-create a capsule of 26 looks using eco-friendly materials. LONDON — Burberry is rolling out...
Apr 30, 20202 min read


Animal Crossing Could Set New Horizons For Business Opportunities
As the world is on pause and everyone is staying home during the coronavirus pandemic, consumers have found ways to live their own...
Apr 29, 20202 min read


Allbirds, New Carbon Footprint Index
Two weeks ago, US-based sustainable shoe brand Allbirds partnered with environmental consultancy Clean Agency to calculate the carbon...
Apr 29, 20201 min read


Loungewear 2.0: The Adidas Track Pants I’ve Been Living In
Editors share “the item they wear to death,” whether it be a basic white tee or a super-trendy jumpsuit. Prepare yourself (and your...
Apr 29, 20203 min read


How Chinatown Market Is Using IGTV to Grow Its Audience and Move Product
Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product...
Apr 29, 20204 min read
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