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Why Adidas Is Selling Reebok
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be...
Feb 17, 20214 min read


Douyin Draws Over 70 Billion Digital Interactions While Ringing in the Year of the Ox
TikTok’s Chinese sister app, which signed on to be the annual CCTV Spring Festival Gala’s top sponsor, poured 1.2 billion yuan ($185...
Feb 13, 20211 min read


DTC vs Wholesale: Striking the Right Balance
How and where should brands sell in 2021? New best practices are emerging. Supreme made it look easy. From a single store in downtown...
Feb 6, 20217 min read


Black Designers Navigate Steep Barriers to Financing
Image courtesy of Jamie Williams and Charles Royals, co-founders of Naclo Apparel Black entrepreneurs face enduring challenges finding...
Feb 3, 20211 min read


Target Is Winning the Pandemic Race
Image courtesy of Target Here’s why and what other retailers can learn from the big-box giant. Target might have mastered the perfect...
Feb 3, 20211 min read


Fashion has made progress on diversity, but still has a long way to go
Image from Tommy Hilfiger’s “Moving Forward Together” campaign for Fall/Winter 2020 – Photo: Tommy Hilfiger Building on research started...
Feb 2, 20211 min read


Peloton Creates Capsule for Black History Month
Image courtesy of: A look from the Monica Ahanonu collection for Peloton Four Black artists teamed with instructors from the fitness...
Feb 1, 20211 min read


Supreme’s new owner says it won’t ‘mess it up’ and ruin the brand
Image courtesy of Supreme VF Corp. paid $2.1 billion for the New York streetwear king. Those wondering how VF Corp.’s $2.1 billion...
Jan 30, 20211 min read


Brands Want In on the Vintage Fashion Boom
The turmoil of the last twelve months seems to have eliminated trends from fashion, with moods and desires almost impossible to track on...
Jan 20, 20215 min read


From Poshmark to StockX: What to Know About the Resale IPO Boom
On 14 January, its first day of trading, Poshmark popped. The peer-to-peer marketplace closed more than 140 per cent above listing price,...
Jan 20, 20216 min read


Why the Ultimate Luxury in Fashion Is a Human Connection
One GQ editor’s case for getting to know the people who make your favorite clothes. Full Story at GQ Mens Fashion… #interaction...
Jan 12, 20211 min read


How to Build a One-on-One Relationship With Your Customer
Heidi Sax left her store manager position at a luxury intimates brand more than two years ago, but she still keeps in touch with some of...
Jan 6, 20216 min read


DTC Brands are Launching Peer-to-Peer Resale Marketplaces
Fashion resale has rapidly entered the mainstream thanks to the rise of platforms like The RealReal and Thredup and brands are starting...
Jan 6, 20214 min read


The New Gucci x The North Face Collab is now Available on Pokémon Go
Last week, The North Face x Gucci teased an unexpected team-up with Pokémon GO. After making fans patiently wait, the Italian fashion...
Jan 6, 20211 min read


Why 2021 Will be a Bumper Year for M&A
After months of quiet and stalled deals, 2020 closed in a flurry of M&A (mergers and acquisitions) activity, setting a pace that is...
Jan 5, 20214 min read


Sneaker Resale Sites: A Hot Category in Midst of Pandemic
As the world adjusted to the new normal brought on by COVID-19, the sneaker resale market thrived like never before. The top resale...
Jan 3, 20217 min read


Catering to Consumers’ Demand for a Speedy In-Store Experience
Due to the global pandemic, this year has experienced acceleration across the retail industry in ways no predictions came close to...
Dec 23, 20201 min read


Farfetch Wants to Be the Netflix of Fashion
A year removed from major stock troubles, the aggregator is thriving through the pandemic—and turning itself into a “platform” for...
Dec 11, 20201 min read


TikTok Partners with Shopify on Social Commerce
topsatorTikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform...
Nov 13, 20205 min read


How K-Beauty Brands Are Using TikTok To Build a Gen Z Following
This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through...
Nov 4, 20203 min read
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