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Price Freezes: the New Inflation Marketing Tactic
With inflation on the rise, retailers like Primark and Old Navy are exercising a new tactic to opt out of raising prices to draw in value...
Aug 21, 20221 min read


J.Crew’s and Gap’s Comeback Playbooks Couldn’t Be More Different. Only One Is Working
J.Crew and Gap defined how Americans dressed for much of the ‘90s and 2000s. Then, during the pandemic, J.Crew filed for bankruptcy, and...
Aug 20, 20221 min read


Gucci Unveils an NFT Gallery With ‘The Next 100 Years of Gucci’
Gucci is cementing its place in fashion history as it unveils the “The Next 100 Years” NFT art exhibit. This exhibit will be displayed in...
Aug 18, 20221 min read


How to Get it Right with a Creator-First Brand Strategy
User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. How to use it is shifting. These...
Jun 2, 20225 min read


Jacquemus and Selfridges Join Forces for “Le Bleu” Pop-up
Jacquemus creates Surrealist Interpretation of his own Bathroom for Selfridges Pop-Up At London department store Selfridges, French...
Jun 2, 20222 min read


Zara to Charge Customers a Fee for Returning Goods Bought Online
Without fanfare or a major announcement, Zara last week began charging fees for online shoppers returning its clothes. The 1.95 pound...
Jun 1, 20222 min read
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