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How Lululemon Built Athleisure’s Leading Brand
As most of the fashion world scrambled to survive an apocalyptic downturn brought on by the coronavirus pandemic, activewear label...
Jul 8, 20203 min read


American Eagle Outfitters Launches New Slow Fashion Business ‘Unsubscribed’
American Eagle Outfitters is shifting from its typical fast fashion model with the launch of ‘Unsubscribed’, a new women’s apparel and...
Jul 1, 20202 min read


Could This Trend Replace Bike Shorts?
You may have turned up your nose at the bike short trend before realizing they are a summer appropriate version of your favorite...
Jul 1, 20201 min read


Meet Mowalola Ogunlesi, the British-Nigerian Designer Kanye West Hired to Lead the Yeezy Gap Design
Shortly after Gap confirmed it’s partnering with Kanye West on a Yeezy line that’s set to drop in the first half of 2021, 25-year-old...
Jun 30, 20205 min read


Department Stores Are Dying. Could Artificial Intelligence Replace Them?
The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores...
May 26, 20205 min read


How Growth For Indie Retail Is Forecasted Post Covid-19
The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis settles, some of the...
May 26, 20203 min read


The Future of Luxury Is Freedom
Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...
May 26, 20203 min read


Could Antiviral Fabrics Take Off With Luxury Shoppers?
A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can...
May 26, 20203 min read


Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020
Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...
May 26, 20204 min read


‘Squad Shopping’: Share, Ask, Interact – Shop Online With Your Friends
A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key...
May 26, 20205 min read


What Will Post Pandemic Progression Look Like?
There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...
May 26, 20203 min read


After Covid-19: What Changed For (the) Good?
Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...
May 26, 202011 min read


Covid-19 & The Retail Industry: An Overview
MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where...
May 21, 20201 min read


How Community Drives DTC Success
One value of direct-to-consumer is that customers have easy access to a brand: it’s simple to find, understand, and purchase; and they...
May 21, 20202 min read


Building A Brand In the Direct-to-Consumer Era
MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct...
May 21, 20202 min read


Knix Expands Shade and Size Ranges With the Launch of its Groundbreaking New Knix Nudes Collection
The Canadian brand is the first brand to ever make period-proof underwear in neutral colours. Canadian intimates brand Knix is extending...
May 21, 20202 min read


COVID-19 Could Usher in a New Normal, Sustainability, Social Purpose
In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...
May 20, 20205 min read


Does ‘Business Comfortable’ Have Staying Power?
The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...
May 20, 20203 min read


Every £1 Spent Is A Vote For How Consumers Want to Live
Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...
May 20, 20207 min read


It’s Hard To Sell Clothes, Other Than Leggings And Sweatpants
While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...
May 20, 20202 min read
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