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Why Are All the Cool Teens Wearing This Niagara Falls Sweatshirt?
The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I...
Feb 19, 20203 min read


Casper, the Mattress Start-Up, Goes Through With Lackluster I.P.O.
The company became the latest in a string of money-losing outfits that have received a cool greeting by Wall Street investors. SAN...
Feb 19, 20203 min read


Croc’s Bucket List Partnership
KFC and Crocs have partnered up to create an extraordinarily “American” shoe. The two brands are releasing a limited-edition fried...
Feb 19, 20202 min read


As the DTC Space Gets More Competitive, Branding Agencies Are Forced To Evolve
For Sierra Tishgart, co-founder of cookware startup Great Jones, Pentagram was the agency that designed Great Jones’ logo, website and...
Feb 19, 20204 min read


How Digital-first Lingerie companies Aimed To Attract Shoppers Ahead of Valentine’s Day
Leading up to Valentine’s Day, digital native and direct-to-consumer lingerie brands revamped their digital advertising strategies to...
Feb 19, 20203 min read
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