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Poll: In A Quarantine-driven Surge, “new essentials” Are Gaining Traction Through E-commerce
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
May 12, 20203 min read


Esports Emerges As In-Demand Beauty Marketing Channel
Once considered an opportunity to reach mainly male consumers, the world of esports and gaming is now attracting a growing pool of beauty...
May 12, 20203 min read


The Lyst Index Q1 2020
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform...
May 12, 20201 min read


"Sustainability: A Starting Point" Guide to What Sustainability Means for 2020
Even before the impact of Covid-19, the fashion industry was in the process of adjusting to a new reality, where old ways of...
May 12, 20202 min read


Greta Gang VS Hyper Kid
Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...
May 11, 20202 min read


Greta Gang VS Hyper Kid
Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...
May 11, 20203 min read


Sustainability Was Corporate America’s Buzzword. This Crisis Changes That.
From Unilever to Starbucks to GM, corporations pause some social-responsibility programs or put them on the back burner Lauren Singer had...
May 11, 20205 min read


5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read


Google Launches Rising Retail Categories Tool
Retail trend hunters have a new way to learn what categories people are searching during the coronavirus pandemic, thanks to a new...
May 8, 20202 min read


Gaming Apps Get Serious About Beauty
As many shoppers remain indoors, either to follow shelter-in-place guidelines or out of fear of mass gatherings, gaming is gaining...
May 7, 20204 min read


Cute Dress. How Many Bells Did You Pay?
Move over, Armani, Dior and Versace. Fashion under lockdown is all about the Able Sisters, three adorable hedgehogs from Animal Crossing....
May 7, 20207 min read
Can We Keep the Sweatpants On After Lockdown Ends?
People’s relationships with their trousers have become fraught as coronavirus quarantines drag on; ‘The second I can’t do it, I’m going...
May 6, 20204 min read


Lululemon opens largest Hong Kong store
While many retailers across North America and Europe remain closed due to the Covid-19 pandemic, Lululemon Athletica has managed to open...
May 6, 20202 min read


Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will...
May 6, 20208 min read


How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can...
May 5, 20207 min read


Alcohol Brands Move Ad Dollars Away From Billboards To Delivery Startups
The alcohol industry’s reliance on delivery has opened up a new route for marketing. Alcohol brands’ ad dollars, typically poured into...
May 5, 20203 min read


First Virtual Met Gala Generates 22.79 Million Euros in EMV
A DMR Group study highlighted the broad reach and engagement ignited by social media platforms in celebrating the 2020 digital Met Gala....
May 5, 20203 min read


Goldman Sachs Says Disposable Income Will Likely Grow This Year, Even Amid The Widespread Coronaviru
Expect total disposable personal income to grow in the US this year, Goldman Sachs said in an analyst note published Monday morning and...
May 4, 20202 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Future of Influencer Marketing Takes Shape Amidst Coronavirus Pandemic
With trips and events cancelled, marketing budgets frozen and campaigns postponed or scrapped, the fashion industry has halted production...
May 3, 20204 min read
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