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Is Pinterest The New Shoppable Platform?
Shopping Spotlights is Pinterest’s new feature, allowing users to purchase curations by guest editors, including influencers and...
May 20, 20202 min read
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It’s Hard To Sell Clothes, Other Than Leggings And Sweatpants
While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...
May 20, 20202 min read
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‘More Pivots In 8 Weeks Than In The 8 Years Prior’: Workwear Brands Are Rewriting Their Playbooks
Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom...
May 19, 20205 min read
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104 Million Subscribers and 25 Billion Views, Gamer PewDiePie King Of The Internet
In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games....
May 19, 20202 min read
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Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...
May 19, 20209 min read
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Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?
From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...
May 17, 20206 min read
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Dining Booking Platforms Are Expanding Beyond Restaurants
With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...
May 17, 20204 min read
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Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...
May 16, 20202 min read
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China Designers: 8 Menswear Labels We Love
Like many modern nations, China has a wide spectrum of masculine expression — and its menswear is no different. From soft and nostalgic...
May 15, 20203 min read
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The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...
May 15, 20209 min read
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How Aerie Established A TikTok Following In Two Weeks
After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada...
May 14, 20203 min read
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Post Corona: The Four
There is a stereotype that cat people are generally women who live and die alone with their cats. I find, like most stereotypes, there is...
May 14, 20206 min read
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Parachute founder Ariel Kaye: ‘Great businesses do come from difficult moments’
Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company...
May 14, 20203 min read
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No Sweat: How Tracksuit Bottoms Became The Height of Lockdown Fashion
Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits Traditionally,...
May 14, 20203 min read
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Out of Clothes? You Can Always Use a Pillow
There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and...
May 14, 20203 min read
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How Socks Became The Unexpected Fashion Hero Of Lockdown
Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as...
May 14, 20205 min read
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In a Bathrobe and Downing a Martini, Meryl Streep Pulls Off the Perfect #WFH Look
Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...
May 14, 20202 min read
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Jeff Bezos and Anna Wintour Partner Up
With some help from Vogue and the CFDA, the e-commerce giant is opening a new store to showcase independent designers. Does this mark the...
May 14, 20205 min read
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This Hazmat-Inspired Suit Lets You Dance, Drink, And Even Vape While Staying Safe From The Coronavir
Partying might look different in a post-coronavirus world. Designers at Production Club created Micrashell, a full body suit that “allows...
May 12, 20203 min read
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In a Pandemic, Is ‘Wellness’ Just Being Well-off?
Maybe there isn’t really a difference anymore. In 2017, I wrote a story titled The Wellness Epidemic. It was a tour of the various...
May 12, 20206 min read
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