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What is the TikTok subculture Dark Academia?
School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly....
Jun 30, 20205 min read


Harris Reed Is Designing the Gender-Fluid Fashion of the Future, One Harry Styles Blouse at a Time
Minimalism often seizes designers in periods of uncertainty: when the fashion industry is on the ropes, say, or when a given designer...
Jun 27, 20204 min read


Department Stores Are Dying. Could Artificial Intelligence Replace Them?
The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores...
May 26, 20205 min read


How Growth For Indie Retail Is Forecasted Post Covid-19
The COVID-19 crisis is forecasted to make major changes in the retail business, and, when the dust from the crisis settles, some of the...
May 26, 20203 min read


The Future of Luxury Is Freedom
Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...
May 26, 20203 min read


Could Antiviral Fabrics Take Off With Luxury Shoppers?
A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can...
May 26, 20203 min read


Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020
Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...
May 26, 20204 min read


‘Squad Shopping’: Share, Ask, Interact – Shop Online With Your Friends
A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key...
May 26, 20205 min read


What Comes After Legacy Mid-Market Retail
J.Crew, Neiman Marcus, JCPenney. In May, the whispered demise of some of America’s most storied retailers abruptly became a reality with...
May 26, 20205 min read


What Will Post Pandemic Progression Look Like?
There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...
May 26, 20203 min read


After Covid-19: What Changed For (the) Good?
Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...
May 26, 202011 min read


Covid-19 & The Retail Industry: An Overview
MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where...
May 21, 20201 min read


Knix Expands Shade and Size Ranges With the Launch of its Groundbreaking New Knix Nudes Collection
The Canadian brand is the first brand to ever make period-proof underwear in neutral colours. Canadian intimates brand Knix is extending...
May 21, 20202 min read


COVID-19 Could Usher in a New Normal, Sustainability, Social Purpose
In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...
May 20, 20205 min read


Does ‘Business Comfortable’ Have Staying Power?
The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...
May 20, 20203 min read


Menswear: Will The Momentum Last?
The last few years have seen an explosion in men’s fashion, both in a monetary and cultural sense. The menswear market as a whole has...
May 20, 20203 min read


Every £1 Spent Is A Vote For How Consumers Want to Live
Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...
May 20, 20207 min read


7 Brands That Got Inclusive Marketing Right
Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...
May 20, 202017 min read


Miley Cyrus Talks The Talk On The Digital-Only Cover Of WSJ
WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ....
May 20, 20202 min read


Gamified Experiences: Can Playful Moments Stop Your Customers in Their Tracks?
Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...
May 20, 20207 min read
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