School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly....

In this new world of social distancing, TikTok is having a moment among brands and influencers. Fashion brands that have already been...

The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I...