Addison Rae is cashing in on her TikTok fame for a cosmetics company. Rae, a teenager who became Internet famous by sharing videos...

Chances are you’ve already seen the D’Amelio sisters on TikTok. Well known for their mastery of viral dances, long lashes, and enthusiasm...

School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly....

In this new world of social distancing, TikTok is having a moment among brands and influencers. Fashion brands that have already been...

The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I...