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Covid-19 & The Retail Industry: An Overview
MADE Trends introduces "Covid-19 & The Retail Industry". In this new report, MADE Trends explores a post-COVID future for retail, where...
May 21, 20201 min read
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How Community Drives DTC Success
One value of direct-to-consumer is that customers have easy access to a brand: it’s simple to find, understand, and purchase; and they...
May 21, 20202 min read
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Building A Brand In the Direct-to-Consumer Era
MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct...
May 21, 20202 min read
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"Sustainability: A Starting Point" Guide to What Sustainability Means for 2020
Even before the impact of Covid-19, the fashion industry was in the process of adjusting to a new reality, where old ways of...
May 12, 20202 min read
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Greta Gang VS Hyper Kid
Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...
May 11, 20202 min read
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Greta Gang VS Hyper Kid
Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...
May 11, 20203 min read
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5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read
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Animal Crossing Could Set New Horizons For Business Opportunities
As the world is on pause and everyone is staying home during the coronavirus pandemic, consumers have found ways to live their own...
Apr 29, 20202 min read
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BOPIS Is The Future
With e-commerce making up an increasing share of retail sales year over year, it seems a natural choice for retailers across categories...
Apr 8, 20202 min read
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Focus On The Home
As millennials age and increase spending power, the home becomes increasingly important for shopping and self-expression. A steady...
Apr 7, 20202 min read
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Fast Fashion Is A Feminist Issue
Fast fashion is a feminist issue – In fast fashion, 80% of the people making our clothing are young women, ages 18 to 24, most of whom...
Apr 1, 20202 min read
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More Consumer Stay In
As more consumers stay in, categories related to the home may also benefit as a result of the fear around COVID-19, or coronavirus, as...
Apr 1, 20202 min read
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BOPIS Is The Future
With e-commerce making up an increasing share of retail sales year over year, it seems a natural choice for retailers across categories...
Apr 1, 20202 min read
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Retail Effect On The Gross Domestic Product Amid Coronavirus
As the economy grows, the calculation of the gross domestic product only "measures the size of a nation's economy and doesn't reflect on...
Mar 18, 20202 min read
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Retail Effect On The Gross Domestic Product Amid Coronavirus
As the economy grows, the calculation of the gross domestic product only “measures the size of a nation’s economy and doesn’t reflect on...
Mar 18, 20202 min read
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E-Sports Gaming 2020 & Beyond
25 million US fans to make E-Sport an Olympic game Esports, competitive video gaming, is fast becoming one of the most popular spectator...
Mar 17, 20201 min read
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Fast Fashion Is A Feminist Issue
Fast fashion is a feminist issue - In fast fashion, 80% of the people making our clothing are young women, ages 18 to 24, most of whom...
Mar 11, 20202 min read
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More Consumer Stay In
As more consumers stay in, categories related to the home may also benefit as a result of the fear around COVID-19, or coronavirus, as...
Mar 11, 20202 min read
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The Rise of Resale – The Afterlife Is Luxury
How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about...
Mar 11, 20202 min read
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Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry
2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned...
Mar 11, 20202 min read
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