One value of direct-to-consumer is that customers have easy access to a brand: it’s simple to find, understand, and purchase; and they...

MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct...

The Canadian brand is the first brand to ever make period-proof underwear in neutral colours. Canadian intimates brand Knix is extending...

In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...

The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...

The last few years have seen an explosion in men’s fashion, both in a monetary and cultural sense. The menswear market as a whole has...

Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...

Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...

Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...

While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...

Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom...

In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games....

‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...

With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...

The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...

Like many modern nations, China has a wide spectrum of masculine expression — and its menswear is no different. From soft and nostalgic...

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...

After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada...

There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and...