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Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon
From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends. From the Lakers’...
Jan 30, 20211 min read
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The Future of Luxury Is Freedom
Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...
May 26, 20203 min read
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After Covid-19: What Changed For (the) Good?
Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...
May 26, 202011 min read
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Who Are You Rewearing? Sustainability Takes the Spotlight on the Oscars Red Carpet
The fight against climate change has officially come for awards shows. But what are these gestures actually accomplishing? LOS ANGELES,...
Feb 10, 20204 min read
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Paris Fashion Week 2020: Menswear Enters the Wellness Age
In Paris, Virgil Abloh, Jonthan Anderson, and Sies Marjan are helping menswear outgrow its hype era. For a brief moment on Wednesday,...
Jan 17, 20205 min read
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Virgil Abloh: Streetwear? It’s definitely gonna die
The artistic director of Louis Vuitton menswear on the last ten years – and the next Deep fakes, influencers, viral fashion – we live in...
Jan 13, 20208 min read
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Virgil Abloh Brings New Louis Vuitton 2054 Collection to New York for Temporary Residency
BY TRACE WILLIAM COWEN Launching stateside exclusively at a new SoHo temporary residency, Virgil Abloh is bringing fans a new...
Nov 13, 20191 min read
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