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Target Is Winning the Pandemic Race
Image courtesy of Target Here’s why and what other retailers can learn from the big-box giant. Target might have mastered the perfect...
Feb 3, 20211 min read


Supreme’s new owner says it won’t ‘mess it up’ and ruin the brand
Image courtesy of Supreme VF Corp. paid $2.1 billion for the New York streetwear king. Those wondering how VF Corp.’s $2.1 billion...
Jan 30, 20211 min read


2020 Was Chaotic, but Some Things Need to Stay
If lockdown has taught us anything, it’s that comfort is key, self-expression is fun, mass-consumption needs to go, and caring is cool....
Dec 23, 20205 min read


Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million
The athleisure company’s first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers....
Jun 30, 20203 min read


What Will Post Pandemic Progression Look Like?
There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...
May 26, 20203 min read


Every £1 Spent Is A Vote For How Consumers Want to Live
Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...
May 20, 20207 min read


How Aerie Established A TikTok Following In Two Weeks
After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada...
May 14, 20203 min read


Out of Clothes? You Can Always Use a Pillow
There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and...
May 14, 20203 min read


In a Bathrobe and Downing a Martini, Meryl Streep Pulls Off the Perfect #WFH Look
Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...
May 14, 20202 min read


In a Pandemic, Is ‘Wellness’ Just Being Well-off?
Maybe there isn’t really a difference anymore. In 2017, I wrote a story titled The Wellness Epidemic. It was a tour of the various...
May 12, 20206 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Is This the Future of the Fashion Show?
The first “high fashion runway show entirely from home” just took place, complete with famous models and designers. The clothes were the...
May 2, 20204 min read


Smash a Coronavirus Piñata. You’ll Feel Better.
Buy one or make one, then destroy it. If you cannot join, beat. Such is the resolve of creative people bashing piñatas to defeat a...
May 1, 20205 min read
Quarantine Report: Games, Office Supplies and Other “New essentials” Are Booming
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
Apr 30, 20203 min read


Loungewear 2.0: The Adidas Track Pants I’ve Been Living In
Editors share “the item they wear to death,” whether it be a basic white tee or a super-trendy jumpsuit. Prepare yourself (and your...
Apr 29, 20203 min read


Social Sustainability, Overstock And ‘Greenwashing’: How COVID-19 Is Changing The Fashion Industry
As Fashion Revolution Week kicks off with the publishing of their fifth Fashion Transparency Index, part 3 in this industry insiders...
Apr 29, 202011 min read


50 Years of Earth Day: What’s Better Today, and What’s Worse
Here are 10 big environmental victories — and 10 big failures. Earth Day turns 50 today. The original wave of coast-to-coast...
Apr 29, 202018 min read


FOMO Is Over. Give In to the Joy of Letting Go.
As the days of quarantine drag on, many women are reveling in the relinquishment of high heels, painful waxes and constricting garments....
Apr 28, 20203 min read


Call It #Menswear 2.0: Why Everyone Will Be Dressing Up Again After Coronavirus
A generation after a recession led guys to raw denim and double-monks, coronavirus will reshape the way we get dressed once again. I...
Apr 28, 20208 min read


Short Takes: The Future of Fashion in Three Words
Sustainability leaders Marci Zaroff, Livia Firth, Lauren Singer, Dominique Drakeford and more answer one simple question. WWD asked its...
Apr 27, 20202 min read
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