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What is the TikTok subculture Dark Academia?
School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly....
Jun 30, 20205 min read


Department Stores Are Dying. Could Artificial Intelligence Replace Them?
The Yes is a shopping app that uses AI to give you all the variety of a department store with none of the headaches. Department stores...
May 26, 20205 min read


Building A Brand In the Direct-to-Consumer Era
MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct...
May 21, 20202 min read


Gamified Experiences: Can Playful Moments Stop Your Customers in Their Tracks?
Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...
May 20, 20207 min read


Luxury’s Livestreaming Gamble
‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...
May 19, 20209 min read


How Socks Became The Unexpected Fashion Hero Of Lockdown
Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as...
May 14, 20205 min read


In a Pandemic, Is ‘Wellness’ Just Being Well-off?
Maybe there isn’t really a difference anymore. In 2017, I wrote a story titled The Wellness Epidemic. It was a tour of the various...
May 12, 20206 min read


5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read


Cute Dress. How Many Bells Did You Pay?
Move over, Armani, Dior and Versace. Fashion under lockdown is all about the Able Sisters, three adorable hedgehogs from Animal Crossing....
May 7, 20207 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


The Rise of Resale – The Afterlife Is Luxury
How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about...
Mar 11, 20202 min read


Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry
2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned...
Mar 11, 20202 min read


The Future is Circular – How the Sneakers Giants Became Eco-Friendly
The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the...
Mar 11, 20202 min read


Four Consumers Expectations For 2020 And Beyond
End of Ownership The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business...
Mar 3, 20202 min read


End of Ownership – Renew Your Wardrobe With Second Hand Is The New Hit
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to...
Mar 3, 20201 min read


Explosion of Small
Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must...
Feb 23, 20201 min read


Explosion of Small
Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must...
Jan 15, 20201 min read


Getting Woke - Consumer's Power to "Woke" Fashion Brands
Younger generations’ passion for social and environmental causes has reached critical mass, causing brands to become more fundamentally...
Dec 18, 20191 min read


135 Countries Fighting for “Fridays’ for Future”
Swedish teenager Greta Thunberg, who shot to global fame for inspiring worldwide student strikes to promote action against climate...
Dec 18, 20191 min read


End of Ownership - Renew Your Wardrobe With Second Hand Is The New Hit
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to...
Dec 6, 20191 min read
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