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How to Sneakerhead at Home
As self-isolation becomes the norm for cities from New York to Hong Kong, a simple question arises for sneaker lovers: what keeps you...
Apr 6, 20206 min read


Fashion: Creating Unique Content, Not Clothes, As A Morale Booster During The Covid-19 Pandemic
Fashion houses have begun reaching out to their massive global communities via social media to encourage creativity at home, healthy...
Apr 4, 20203 min read


Gap Explores New Categories Through Multibrand Licensing deal With IMG
San Francisco-based fashion group Gap, Inc. has announced that it has appointed IMG as its first ever exclusive multi-brand licensing...
Apr 4, 20202 min read


QVC Leans On Beauty Brand Founders and Remote Segments
When nascent beauty brand Bloomeffects had to cancel its first-ever QVC appearance scheduled for March 20, it was a major blow to...
Apr 3, 20204 min read


More Brands and Content Creators Warm Up to TikTok Amid Social Distancing Order
In this new world of social distancing, TikTok is having a moment among brands and influencers. Fashion brands that have already been...
Apr 1, 20203 min read


E-Sports Gaming 2020 & Beyond
25 million US fans to make E-Sport an Olympic game Esports, competitive video gaming, is fast becoming one of the most popular spectator...
Mar 17, 20201 min read


The Rise of Resale – The Afterlife Is Luxury
How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about...
Mar 11, 20202 min read


Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry
2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned...
Mar 11, 20202 min read


The Future is Circular – How the Sneakers Giants Became Eco-Friendly
The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the...
Mar 11, 20202 min read


Four Consumers Expectations For 2020 And Beyond
End of Ownership The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business...
Mar 3, 20202 min read


End of Ownership – Renew Your Wardrobe With Second Hand Is The New Hit
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to...
Mar 3, 20201 min read


Radical Transparency
After years of having personal data owned and handled by businesses, a more distrusting consumer now expects companies to reciprocate...
Mar 2, 20201 min read


Explosion of Small
Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must...
Feb 23, 20201 min read


Why Is Everyone in the Office Dressed to Go Skiing?
A few months ago, a new brand of “technical performance intimates” (otherwise known as long underwear) called Matek launched. Founded by...
Feb 19, 20203 min read


Why Are All the Cool Teens Wearing This Niagara Falls Sweatshirt?
The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I...
Feb 19, 20203 min read


How to Get Your Customer to Come Back
In an era when ‘customer lifetime value’ is one of the most important measurements of retail success, these tactics will help build...
Feb 12, 20207 min read


Let’s Take This Conversation Offline
Two emerging post-street-wear brands, 18 East and Adsum, take tentative steps off the internet and into retail. It’s getting to the point...
Feb 12, 20204 min read


Best Style Releases This Week: Off-White x Nike, Human Made x Girls Don’t Cry, Futura x Uniqlo
Although winter is about to end in a matter of weeks, there’s always ample time to cop some heat for your wardrobe. This week blesses us...
Feb 10, 20205 min read


Joe Freshgoods and New Balance Are Doing NBA All-Star Weekend Their Own Way
NBA All-Star Weekend is traditionally associated with basketball sneakers. From His Airness to the Black Mamba (RIP) to King James, it’s...
Feb 5, 20203 min read


The Photographer of Choice for Influencers Is Everywhere
Bryant Eslava, 27, shoots the biggest online stars, and in the process, has become one himself. There are several big milestones in an...
Jan 30, 20206 min read
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