Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...

Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...

A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key...

J.Crew, Neiman Marcus, JCPenney. In May, the whispered demise of some of America’s most storied retailers abruptly became a reality with...

There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...

Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...

The Canadian brand is the first brand to ever make period-proof underwear in neutral colours. Canadian intimates brand Knix is extending...

The last few years have seen an explosion in men’s fashion, both in a monetary and cultural sense. The menswear market as a whole has...

Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...

Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...

WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ....

Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...

While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...

‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...

With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...

Like many modern nations, China has a wide spectrum of masculine expression — and its menswear is no different. From soft and nostalgic...

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...

Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits Traditionally,...

Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...