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Welcome To Airspace
How Silicon Valley helps spread the same sterile aesthetic across the world Igor Schwarzmann is the German co-founder of Third Wave, a...
Apr 20, 202014 min read


How to Sneakerhead at Home
As self-isolation becomes the norm for cities from New York to Hong Kong, a simple question arises for sneaker lovers: what keeps you...
Apr 6, 20206 min read


Fashion: Creating Unique Content, Not Clothes, As A Morale Booster During The Covid-19 Pandemic
Fashion houses have begun reaching out to their massive global communities via social media to encourage creativity at home, healthy...
Apr 4, 20203 min read


Gap Explores New Categories Through Multibrand Licensing deal With IMG
San Francisco-based fashion group Gap, Inc. has announced that it has appointed IMG as its first ever exclusive multi-brand licensing...
Apr 4, 20202 min read


QVC Leans On Beauty Brand Founders and Remote Segments
When nascent beauty brand Bloomeffects had to cancel its first-ever QVC appearance scheduled for March 20, it was a major blow to...
Apr 3, 20204 min read


Nike Takes Top Spot in Global Online Traffic
EMRush’s data for March revealed the top fashion sites ranked by online traffic. In its latest report of online shopping traffic, SEMRush...
Apr 2, 20202 min read


DJ Jazzy Jeff Will Host Virtual Block Party to Celebrate Release of Limited ‘Fresh Prince of B
It’s been 30 years since The Fresh Prince of Bel-Air premiered. To help celebrate the iconic sitcom, a new capsule inspired by one of...
Apr 1, 20202 min read


The Rise of Resale – The Afterlife Is Luxury
How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about...
Mar 11, 20202 min read


Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry
2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned...
Mar 11, 20202 min read


The Future is Circular – How the Sneakers Giants Became Eco-Friendly
The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the...
Mar 11, 20202 min read


Four Consumers Expectations For 2020 And Beyond
End of Ownership The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business...
Mar 3, 20202 min read


End of Ownership – Renew Your Wardrobe With Second Hand Is The New Hit
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to...
Mar 3, 20201 min read


Radical Transparency
After years of having personal data owned and handled by businesses, a more distrusting consumer now expects companies to reciprocate...
Mar 2, 20201 min read


Innovation
Minnesota-based materials company 3M is releasing a new type of packaging that requires no tape and no filler, and it can be customized...
Feb 25, 20202 min read


Gucci Green: Carbon Neutral and the New Eco-Warrior
Gabriela Hearst is walking towards a Zero carbon footprint. An unexpected Fashion Week trend? Carbon neutrality. American designer...
Feb 24, 20201 min read


Explosion of Small
Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must...
Feb 23, 20201 min read


Fashion’s New Sustainability Play: More brands Are Turning To Made-To-Order Production
More companies are becoming sold on the idea that made-to-order production is the solution to fashion’s waste problem. Brands like...
Feb 19, 20203 min read


Croc’s Bucket List Partnership
KFC and Crocs have partnered up to create an extraordinarily “American” shoe. The two brands are releasing a limited-edition fried...
Feb 19, 20202 min read


As the DTC Space Gets More Competitive, Branding Agencies Are Forced To Evolve
For Sierra Tishgart, co-founder of cookware startup Great Jones, Pentagram was the agency that designed Great Jones’ logo, website and...
Feb 19, 20204 min read


How Digital-first Lingerie companies Aimed To Attract Shoppers Ahead of Valentine’s Day
Leading up to Valentine’s Day, digital native and direct-to-consumer lingerie brands revamped their digital advertising strategies to...
Feb 19, 20203 min read
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