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Croc’s Bucket List Partnership
KFC and Crocs have partnered up to create an extraordinarily “American” shoe. The two brands are releasing a limited-edition fried...
Feb 19, 20202 min read


As the DTC Space Gets More Competitive, Branding Agencies Are Forced To Evolve
For Sierra Tishgart, co-founder of cookware startup Great Jones, Pentagram was the agency that designed Great Jones’ logo, website and...
Feb 19, 20204 min read


How Digital-first Lingerie companies Aimed To Attract Shoppers Ahead of Valentine’s Day
Leading up to Valentine’s Day, digital native and direct-to-consumer lingerie brands revamped their digital advertising strategies to...
Feb 19, 20203 min read


How to Get Your Customer to Come Back
In an era when ‘customer lifetime value’ is one of the most important measurements of retail success, these tactics will help build...
Feb 12, 20207 min read


Let’s Take This Conversation Offline
Two emerging post-street-wear brands, 18 East and Adsum, take tentative steps off the internet and into retail. It’s getting to the point...
Feb 12, 20204 min read


Don C’s Just Don Teams With Levi’s for New NBA-Licensed Collection
Levi’s has revealed a new limited collection in collaboration with Don C‘s Just Don. The items are officially licensed in honor of NBA’s...
Feb 12, 20201 min read


Best Style Releases This Week: Off-White x Nike, Human Made x Girls Don’t Cry, Futura x Uniqlo
Although winter is about to end in a matter of weeks, there’s always ample time to cop some heat for your wardrobe. This week blesses us...
Feb 10, 20205 min read


Who Are You Rewearing? Sustainability Takes the Spotlight on the Oscars Red Carpet
The fight against climate change has officially come for awards shows. But what are these gestures actually accomplishing? LOS ANGELES,...
Feb 10, 20204 min read


Workwear Finesse Follows the Return of Dubbleware
American heritage workwear rises to the surface as Dubbleware returns for Spring/Summer 2020. After 60 years out of the spotlight,...
Feb 10, 20201 min read


Vintage, Faux And Real: Navigating Fur In Fashion In An Age Of Sustainability
How far should we adjust our anti-fur attitudes when considering the planet? Over the past 50 years, our attitude towards using fur in...
Feb 5, 20207 min read


Stone Island Demonstrates Camouflage Finesse With Three New Additions for SS20
Technical apparel aficionados Stone Island step into Spring/Summer 2020 armed with three new camouflages. There are several elements that...
Feb 5, 20201 min read


Joe Freshgoods and New Balance Are Doing NBA All-Star Weekend Their Own Way
NBA All-Star Weekend is traditionally associated with basketball sneakers. From His Airness to the Black Mamba (RIP) to King James, it’s...
Feb 5, 20203 min read


Amazon Is World’s Most Valuable Brand As It Breaks $200bn Mark
Amazon has made history as the first brand in the world to be worth over $200 billion (£153bn), defending its position as the world’s...
Jan 30, 20202 min read


Kindercore: A Decidedly Toddler-esque Movement
Crayola-bright blues, gumball-machine reds, and Very Hungry Caterpillar greens fill the pages of MoMA’s fall catalogue, which includes...
Jan 27, 20202 min read


2nd Street Opens 4th US Location
2nd Street USA, Inc.,the second-hand clothing store operator owned by Japan’s GEO Holdings Corporation, announced on Thursday that it is...
Jan 24, 20202 min read


DTC brands’ Growth-at-all-costs Strategy Is Stunting Product Development
Colin Hunter, co-founder of bespoke menswear brand Alton Lane, has spent over a year planning the brand’s launch into denim, a new...
Jan 24, 20201 min read


Latinas In Streetwear Discuss Breaking Stereotypes, Influence, And Longevity
The self-made trailblazers talk about their experience in the industry. As streetwear continues to gain more exposure, the irony of the...
Jan 23, 20207 min read


Our Five Favorite Instagram Accounts This Week: Swedish Influencerd
Meet five Scandinavian ladies making moves. There’s no doubt that Scandinavia is known for its impeccable sense of fashion, which is why...
Jan 23, 20202 min read


Gucci Green: Carbon Neutral and the New Eco-Warrior
Gabriela Hearst is walking towards a Zero carbon footprint. An unexpected Fashion Week trend? Carbon neutrality. American designer...
Jan 22, 20201 min read


Agility in Fashion Is the New Black
As we roared into the 2000s, memories of life before smart phones faded into our internal SD-card storage along with cassette tapes and...
Jan 22, 20203 min read
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