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Gaming Apps Get Serious About Beauty
As many shoppers remain indoors, either to follow shelter-in-place guidelines or out of fear of mass gatherings, gaming is gaining...
May 7, 20204 min read


Cute Dress. How Many Bells Did You Pay?
Move over, Armani, Dior and Versace. Fashion under lockdown is all about the Able Sisters, three adorable hedgehogs from Animal Crossing....
May 7, 20207 min read


Lululemon opens largest Hong Kong store
While many retailers across North America and Europe remain closed due to the Covid-19 pandemic, Lululemon Athletica has managed to open...
May 6, 20202 min read


Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will...
May 6, 20208 min read


Alcohol Brands Move Ad Dollars Away From Billboards To Delivery Startups
The alcohol industry’s reliance on delivery has opened up a new route for marketing. Alcohol brands’ ad dollars, typically poured into...
May 5, 20203 min read


First Virtual Met Gala Generates 22.79 Million Euros in EMV
A DMR Group study highlighted the broad reach and engagement ignited by social media platforms in celebrating the 2020 digital Met Gala....
May 5, 20203 min read


Forget Unicorns. Startups Should Be Camels.
Startup ‘camels’ prioritize sustainability by balancing growth with cash flow. In Silicon Valley, the entire ecosystem is aligned around...
May 4, 20206 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Future of Influencer Marketing Takes Shape Amidst Coronavirus Pandemic
With trips and events cancelled, marketing budgets frozen and campaigns postponed or scrapped, the fashion industry has halted production...
May 3, 20204 min read


Covid-19 Will Drive Fast Change In Consumer Behaviour, Says Accenture Study
Covid-19 “is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail...
May 3, 20203 min read


Is This the Future of the Fashion Show?
The first “high fashion runway show entirely from home” just took place, complete with famous models and designers. The clothes were the...
May 2, 20204 min read


Burberry to Introduce Sustainability Labels to Its Products
To mark the roll out, Burberry will also re-create a capsule of 26 looks using eco-friendly materials. LONDON — Burberry is rolling out...
Apr 30, 20202 min read


Covid-19 Has Emphasised The Importance of Brand Transparency
Fashion Revolution’s Fashion Transparency Index is a tool to hold brands to account as the pandemic tests their commitments to...
Apr 29, 20204 min read


Animal Crossing Could Set New Horizons For Business Opportunities
As the world is on pause and everyone is staying home during the coronavirus pandemic, consumers have found ways to live their own...
Apr 29, 20202 min read


Allbirds, New Carbon Footprint Index
Two weeks ago, US-based sustainable shoe brand Allbirds partnered with environmental consultancy Clean Agency to calculate the carbon...
Apr 29, 20201 min read


Loungewear 2.0: The Adidas Track Pants I’ve Been Living In
Editors share “the item they wear to death,” whether it be a basic white tee or a super-trendy jumpsuit. Prepare yourself (and your...
Apr 29, 20203 min read


How Chinatown Market Is Using IGTV to Grow Its Audience and Move Product
Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product...
Apr 29, 20204 min read


This Week’s Sneaker Weather Forecast Is Red-Hot Thanks to New Balance
Heatwave is a new series that gives readers our unfiltered opinions on the best (and worst) of this week’s sneaker releases. The sneaker...
Apr 29, 20203 min read


Social Sustainability, Overstock And ‘Greenwashing’: How COVID-19 Is Changing The Fashion Industry
As Fashion Revolution Week kicks off with the publishing of their fifth Fashion Transparency Index, part 3 in this industry insiders...
Apr 29, 202011 min read


Call It #Menswear 2.0: Why Everyone Will Be Dressing Up Again After Coronavirus
A generation after a recession led guys to raw denim and double-monks, coronavirus will reshape the way we get dressed once again. I...
Apr 28, 20208 min read
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