Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...

While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...

‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...

The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...

Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company...

Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits Traditionally,...

Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as...

Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...

With some help from Vogue and the CFDA, the e-commerce giant is opening a new store to showcase independent designers. Does this mark the...

Partying might look different in a post-coronavirus world. Designers at Production Club created Micrashell, a full body suit that “allows...

Maybe there isn’t really a difference anymore. In 2017, I wrote a story titled The Wellness Epidemic. It was a tour of the various...

The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...

Once considered an opportunity to reach mainly male consumers, the world of esports and gaming is now attracting a growing pool of beauty...

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform...

Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...

Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...

Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...

Retail trend hunters have a new way to learn what categories people are searching during the coronavirus pandemic, thanks to a new...