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Supporting Black Creatives: Grassroots Creator Culture
A movement towards handmade, one-of-a-kind, or custom clothes and accessories taps into how much Gen Z values uniqueness, sustainability,...
Feb 22, 20211 min read


$76,000 Birkinstocks Made From Actual Birkin Bags?
Warning: Neither Hermès nor Birkenstock has approved this product. On the second Monday in February, the Banksys of consumer culture...
Feb 9, 20211 min read


The New Influencer Capital of America
The Collab Crib is one of two new influencer houses in the Atlanta area. Its members are, from left: Tracy Billingsley II, Theo Wisseh,...
Feb 4, 20212 min read


Behind the HYPE: How the Louis Vuitton Monogram Became A Global Phenomenon
From Coco Chanel to Dapper Dan to Kanye West, the LV monogram owes its hype to a little help from high-profile friends. From the Lakers’...
Jan 30, 20211 min read


Can Fashion Be Redeemed?
Luxury fashion’s love of hierarchies has never been subtle. Telling people what they should look like often also requires telling them...
Jul 8, 202010 min read


Virgil Abloh Designed Pop Smoke’s Album Cover. Now He’s Redesigning It.
“Hey Virgil we need new album art, they ain’t going for this bullshit,” 50 Cent said. In a now-deleted Instagram, the manager of the late...
Jul 1, 20204 min read


What is the TikTok subculture Dark Academia?
School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly....
Jun 30, 20205 min read


Jerry Lorenzo’s Fear of God Presents Spring 2020 Essentials Collection
Jerry Lorenzo has unveiled the new Spring 2020 Essentials collection from Fear of God. The new line features minimalism-minded design...
Jun 30, 20202 min read


After Covid-19: What Changed For (the) Good?
Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...
May 26, 202011 min read


Victoria’s Secret Unveils Surprising New Chinese Spokesmodel Line-Up
The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...
May 16, 20202 min read


Poll: In A Quarantine-driven Surge, “new essentials” Are Gaining Traction Through E-commerce
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
May 12, 20203 min read


Cute Dress. How Many Bells Did You Pay?
Move over, Armani, Dior and Versace. Fashion under lockdown is all about the Able Sisters, three adorable hedgehogs from Animal Crossing....
May 7, 20207 min read


How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can...
May 5, 20207 min read


Alcohol Brands Move Ad Dollars Away From Billboards To Delivery Startups
The alcohol industry’s reliance on delivery has opened up a new route for marketing. Alcohol brands’ ad dollars, typically poured into...
May 5, 20203 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Future of Influencer Marketing Takes Shape Amidst Coronavirus Pandemic
With trips and events cancelled, marketing budgets frozen and campaigns postponed or scrapped, the fashion industry has halted production...
May 3, 20204 min read


Is This the Future of the Fashion Show?
The first “high fashion runway show entirely from home” just took place, complete with famous models and designers. The clothes were the...
May 2, 20204 min read


Covid-19 Has Emphasised The Importance of Brand Transparency
Fashion Revolution’s Fashion Transparency Index is a tool to hold brands to account as the pandemic tests their commitments to...
Apr 29, 20204 min read


Animal Crossing Could Set New Horizons For Business Opportunities
As the world is on pause and everyone is staying home during the coronavirus pandemic, consumers have found ways to live their own...
Apr 29, 20202 min read


How Chinatown Market Is Using IGTV to Grow Its Audience and Move Product
Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product...
Apr 29, 20204 min read
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