top of page
Search


Gap Explores New Categories Through Multibrand Licensing deal With IMG
San Francisco-based fashion group Gap, Inc. has announced that it has appointed IMG as its first ever exclusive multi-brand licensing...
Apr 4, 20202 min read
Â


QVC Leans On Beauty Brand Founders and Remote Segments
When nascent beauty brand Bloomeffects had to cancel its first-ever QVC appearance scheduled for March 20, it was a major blow to...
Apr 3, 20204 min read
Â


Nike Takes Top Spot in Global Online Traffic
EMRush’s data for March revealed the top fashion sites ranked by online traffic. In its latest report of online shopping traffic, SEMRush...
Apr 2, 20202 min read
Â


The Rise of Resale – The Afterlife Is Luxury
How to follow the trend and be sustainably conscious? Consumer views on ownership are changing – the closet of the future is about...
Mar 11, 20202 min read
Â


Sustainability Update – 3 Pillars To Revolutionize The Fashion Industry
2019 is widely seen as the year the fashion industry ‘woke up’. Consumers, especially Millennials and Gen Zs, are increasingly concerned...
Mar 11, 20202 min read
Â


The Future is Circular – How the Sneakers Giants Became Eco-Friendly
The current system of ‘take, make, dispose’ is increasingly unsustainable. In order to protect our dwindling resources, and ensure the...
Mar 11, 20202 min read
Â


Four Consumers Expectations For 2020 And Beyond
End of Ownership The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business...
Mar 3, 20202 min read
Â


End of Ownership – Renew Your Wardrobe With Second Hand Is The New Hit
The lifespan of the fashion product is becoming more elastic as pre-owned, refurbished, repair and retail business models continue to...
Mar 3, 20201 min read
Â


Radical Transparency
After years of having personal data owned and handled by businesses, a more distrusting consumer now expects companies to reciprocate...
Mar 2, 20201 min read
Â


Gucci Green: Carbon Neutral and the New Eco-Warrior
Gabriela Hearst is walking towards a Zero carbon footprint. An unexpected Fashion Week trend? Carbon neutrality. American designer...
Feb 24, 20201 min read
Â


Explosion of Small
Consumers are increasingly drawn to small brands with compelling and authentic narratives. In order to keep pace, larger companies must...
Feb 23, 20201 min read
Â


Fashion’s New Sustainability Play: More brands Are Turning To Made-To-Order Production
More companies are becoming sold on the idea that made-to-order production is the solution to fashion’s waste problem. Brands like...
Feb 19, 20203 min read
Â


Casper, the Mattress Start-Up, Goes Through With Lackluster I.P.O.
The company became the latest in a string of money-losing outfits that have received a cool greeting by Wall Street investors. SAN...
Feb 19, 20203 min read
Â


As the DTC Space Gets More Competitive, Branding Agencies Are Forced To Evolve
For Sierra Tishgart, co-founder of cookware startup Great Jones, Pentagram was the agency that designed Great Jones’ logo, website and...
Feb 19, 20204 min read
Â


How Digital-first Lingerie companies Aimed To Attract Shoppers Ahead of Valentine’s Day
Leading up to Valentine’s Day, digital native and direct-to-consumer lingerie brands revamped their digital advertising strategies to...
Feb 19, 20203 min read
Â


How to Get Your Customer to Come Back
In an era when ‘customer lifetime value’ is one of the most important measurements of retail success, these tactics will help build...
Feb 12, 20207 min read
Â


Don C’s Just Don Teams With Levi’s for New NBA-Licensed Collection
Levi’s has revealed a new limited collection in collaboration with Don C‘s Just Don. The items are officially licensed in honor of NBA’s...
Feb 12, 20201 min read
Â


Vintage, Faux And Real: Navigating Fur In Fashion In An Age Of Sustainability
How far should we adjust our anti-fur attitudes when considering the planet? Over the past 50 years, our attitude towards using fur in...
Feb 5, 20207 min read
Â


Joe Freshgoods and New Balance Are Doing NBA All-Star Weekend Their Own Way
NBA All-Star Weekend is traditionally associated with basketball sneakers. From His Airness to the Black Mamba (RIP) to King James, it’s...
Feb 5, 20203 min read
Â


Amazon Is World’s Most Valuable Brand As It Breaks $200bn Mark
Amazon has made history as the first brand in the world to be worth over $200 billion (£153bn), defending its position as the world’s...
Jan 30, 20202 min read
Â
bottom of page