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Why Adidas Is Selling Reebok
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be...
Feb 17, 20214 min read


Happy New Lunar Year 2021 of the Ox!
The Year of the Ox becomes an even more important shopping holiday in an increasingly globalized, intrapandemic world. From February 12...
Feb 11, 20212 min read


Adidas and Jerry Lorenzo Announce Long-Term Partnership
Adidas just appointed Fear of God’s Jerry Lorenzo to lead the creative and business strategy of its basketball division. Full Story at...
Dec 23, 20201 min read


Prada and Adidas’s Latest Hit Is Here
The A+P Luna Rossa 21 looks like a boat shoe from space. Full Story at GQ Mens Fashion… #pradaxadidascollab #luxury #luxurycollab...
Dec 15, 20201 min read


Snapchat’s Shoppable Show
Snapchat’s newest feature combines shows with shopping as the brand looks to expand its e-commerce capabilities. Snapchat’s original...
Jul 8, 20202 min read


Here’s What Prada’s First Adidas Collab Looks Like
The Superstar, the bowling bag, and more. “A partnership to begin a partnership,” says the press release accompanying the...
Nov 26, 20192 min read
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