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The North Face Launches Free Virtual Summer Camp Program
The North Face ‘Summer Base Camp’ is a two-week summer camp program offering a variety of free online experiences taught by the brand’s...
Jul 4, 20202 min read


Could Antiviral Fabrics Take Off With Luxury Shoppers?
A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can...
May 26, 20203 min read


What Will Post Pandemic Progression Look Like?
There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...
May 26, 20203 min read


COVID-19 Could Usher in a New Normal, Sustainability, Social Purpose
In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...
May 20, 20205 min read


Does ‘Business Comfortable’ Have Staying Power?
The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...
May 20, 20203 min read


Every £1 Spent Is A Vote For How Consumers Want to Live
Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...
May 20, 20207 min read


‘More Pivots In 8 Weeks Than In The 8 Years Prior’: Workwear Brands Are Rewriting Their Playbooks
Naturally, makers of workwear are denying that workwear is a dying category — but Instagram feeds full of off-kilter #WFHFits and Zoom...
May 19, 20205 min read


104 Million Subscribers and 25 Billion Views, Gamer PewDiePie King Of The Internet
In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games....
May 19, 20202 min read


Can Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?
From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...
May 17, 20206 min read
Dining Booking Platforms Are Expanding Beyond Restaurants
With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...
May 17, 20204 min read


China Designers: 8 Menswear Labels We Love
Like many modern nations, China has a wide spectrum of masculine expression — and its menswear is no different. From soft and nostalgic...
May 15, 20203 min read


The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...
May 15, 20209 min read


How Aerie Established A TikTok Following In Two Weeks
After launching a TikTok account two weeks ago, Aerie is going all in on the platform. When Aerie closed all of its U.S. and Canada...
May 14, 20203 min read


Post Corona: The Four
There is a stereotype that cat people are generally women who live and die alone with their cats. I find, like most stereotypes, there is...
May 14, 20206 min read


Parachute founder Ariel Kaye: ‘Great businesses do come from difficult moments’
Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company...
May 14, 20203 min read


No Sweat: How Tracksuit Bottoms Became The Height of Lockdown Fashion
Sales of sweatpants soar as fashionistas embrace the joys of an elasticated waistline in their working-from-home outfits Traditionally,...
May 14, 20203 min read


Out of Clothes? You Can Always Use a Pillow
There are officially no rules anymore when it comes to posting Insta-worthy outfits. Even amid a global pandemic, creativity abounds, and...
May 14, 20203 min read


How Socks Became The Unexpected Fashion Hero Of Lockdown
Just because we’re not going out, doesn’t mean we can’t put our best foot forward I’m calling it: socks are the new shoes. Just as...
May 14, 20205 min read


In a Bathrobe and Downing a Martini, Meryl Streep Pulls Off the Perfect #WFH Look
Once it finally got started, there were many great moments during Sunday night’s livestreamed Take Me to the World: A Sondheim 90th...
May 14, 20202 min read


5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read
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