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DTC vs Wholesale: Striking the Right Balance
How and where should brands sell in 2021? New best practices are emerging. Supreme made it look easy. From a single store in downtown...
Feb 6, 20217 min read


How Revolve Pulled Off Its Pandemic Pivot
Revolve had all the signs of becoming one of the pandemic’s early fashion casualties. The coronavirus reached the US just before...
Jan 6, 20216 min read


DTC Brands are Launching Peer-to-Peer Resale Marketplaces
Fashion resale has rapidly entered the mainstream thanks to the rise of platforms like The RealReal and Thredup and brands are starting...
Jan 6, 20214 min read


Digital Wholesale Marketplaces are Competing for Dwindling Business as Brands Move to DTC
Since March, a consistent theme among fashion brands has been moving away from reliance on wholesale partners, in favor of a setup...
Aug 5, 20205 min read


Rethinking the Stores of the Future
Brands have been moving online to engage consumers, but with stores reopening, retailers will have to reimagine experiential spaces and a...
Jul 28, 20205 min read


How the Direct-to-Consumer Shift Accelerated Overnight
In a WWD-produced webinar, Craig Harris, industry principal, apparel, fashion and accessories at Oracle NetSuite, and Billy Thompson,...
Jul 17, 20204 min read


Top 25 DTC Sites: Smaller Brands Thriving Online
At first blush, the top direct-to-consumer brands in the second quarter appear to have little in common. There’s a maker of high-end...
Jul 16, 20203 min read


Direct-to-Consumer Brands’ Average Sales Revenue is To Soar 85% by 2020
Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...
May 26, 20204 min read


Building A Brand In the Direct-to-Consumer Era
MADE Trends introduces "Building A Brand In the Direct-to-Consumer Era". This presentation is a guide for brands looking to expand direct...
May 21, 20202 min read


Poll: In A Quarantine-driven Surge, “new essentials” Are Gaining Traction Through E-commerce
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
May 12, 20203 min read


How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can...
May 5, 20207 min read


As the DTC Space Gets More Competitive, Branding Agencies Are Forced To Evolve
For Sierra Tishgart, co-founder of cookware startup Great Jones, Pentagram was the agency that designed Great Jones’ logo, website and...
Feb 19, 20204 min read


How Digital-first Lingerie companies Aimed To Attract Shoppers Ahead of Valentine’s Day
Leading up to Valentine’s Day, digital native and direct-to-consumer lingerie brands revamped their digital advertising strategies to...
Feb 19, 20203 min read
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