This year has proved to be a boon for beauty brands on TikTok, with many like NYX and E.l.f Cosmetics breaking TikTok records through...

Customize your avatar with 19 skin types in eight skin tones. In a move to bring common skin realities such as acne and stretch marks to...

Imagine a world where shoppers can pick up high-end moisturiser and vegan almond flour tortillas in one place. What started as a quirk of...

Addison Rae is cashing in on her TikTok fame for a cosmetics company. Rae, a teenager who became Internet famous by sharing videos...

Last week, Rihanna‘s Fenty Skin finally announced its official launch date via a new page on Fenty Beauty’s website. Described as “the...

Chances are you’ve already seen the D’Amelio sisters on TikTok. Well known for their mastery of viral dances, long lashes, and enthusiasm...

Once considered an opportunity to reach mainly male consumers, the world of esports and gaming is now attracting a growing pool of beauty...

As many shoppers remain indoors, either to follow shelter-in-place guidelines or out of fear of mass gatherings, gaming is gaining...

With her new DTC beauty brand, Radswan, blogger-turned-entrepreneur Freddie Harrel is pitching clip-in textured hair extensions and wigs...