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Post Corona: The Four
There is a stereotype that cat people are generally women who live and die alone with their cats. I find, like most stereotypes, there is...
May 14, 20206 min read


Parachute founder Ariel Kaye: ‘Great businesses do come from difficult moments’
Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company...
May 14, 20203 min read


Poll: In A Quarantine-driven Surge, “new essentials” Are Gaining Traction Through E-commerce
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
May 12, 20203 min read


Greta Gang VS Hyper Kid
Gen Z is the generation most willing to pay a premium for sustainable products (73%) compared to millennials (68%), Gen X (55%), Silent...
May 11, 20202 min read


Sustainability Was Corporate America’s Buzzword. This Crisis Changes That.
From Unilever to Starbucks to GM, corporations pause some social-responsibility programs or put them on the back burner Lauren Singer had...
May 11, 20205 min read


5 Post-Covid Consumer Personas
Even trapped inside, consumers are still shopping. However, without an office to commute to, restaurants to eat in, and other public...
May 10, 20202 min read


Google Launches Rising Retail Categories Tool
Retail trend hunters have a new way to learn what categories people are searching during the coronavirus pandemic, thanks to a new...
May 8, 20202 min read


Lululemon opens largest Hong Kong store
While many retailers across North America and Europe remain closed due to the Covid-19 pandemic, Lululemon Athletica has managed to open...
May 6, 20202 min read


Now Is the Time for Virtual Showrooms to Shine. Will They?
Trade shows and showrooms in China were quick to trial digital platforms after the coronavirus forced the country into lockdown. Will...
May 6, 20208 min read


How to Go From Wholesale to Direct-To-Consumer
For apparel labels reliant on multi-brand retailers for sales, developing a direct business has never been more important. But how can...
May 5, 20207 min read


Alcohol Brands Move Ad Dollars Away From Billboards To Delivery Startups
The alcohol industry’s reliance on delivery has opened up a new route for marketing. Alcohol brands’ ad dollars, typically poured into...
May 5, 20203 min read


Forget Unicorns. Startups Should Be Camels.
Startup ‘camels’ prioritize sustainability by balancing growth with cash flow. In Silicon Valley, the entire ecosystem is aligned around...
May 4, 20206 min read


Goldman Sachs Says Disposable Income Will Likely Grow This Year, Even Amid The Widespread Coronaviru
Expect total disposable personal income to grow in the US this year, Goldman Sachs said in an analyst note published Monday morning and...
May 4, 20202 min read


What’s trending: Experts decode Generation Z
Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better...
May 3, 20205 min read


Covid-19 Will Drive Fast Change In Consumer Behaviour, Says Accenture Study
Covid-19 “is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail...
May 3, 20203 min read


Is This the Future of the Fashion Show?
The first “high fashion runway show entirely from home” just took place, complete with famous models and designers. The clothes were the...
May 2, 20204 min read


Smash a Coronavirus Piñata. You’ll Feel Better.
Buy one or make one, then destroy it. If you cannot join, beat. Such is the resolve of creative people bashing piñatas to defeat a...
May 1, 20205 min read
Quarantine Report: Games, Office Supplies and Other “New essentials” Are Booming
The ongoing global pandemic has created an air of uncertainty for e-commerce businesses, not to mention for non-essential retailers who...
Apr 30, 20203 min read


Covid-19 Has Emphasised The Importance of Brand Transparency
Fashion Revolution’s Fashion Transparency Index is a tool to hold brands to account as the pandemic tests their commitments to...
Apr 29, 20204 min read


How Chinatown Market Is Using IGTV to Grow Its Audience and Move Product
Streetwear brand Chinatown Market has always kept social media content central to the business, usually accompanying every product...
Apr 29, 20204 min read
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