Beyond goods, services and experiences, freedom will become the ultimate signifier of status. In essence, luxury is about status, playing...

A leading Italian manufacturer has perfected an antiviral fabric, one of the first of its kind. Vogue Business unpicks the potential. Can...

Direct-to-consumer upstarts like Dollar Shave Club and Kylie Cosmetics sold stakes in their businesses to Unilever and Coty,...

A new platform developed by a former L’Oréal brand manager wants to make e-commerce social by letting users shop online in groups. Key...

There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have...

Sales could fall up to 35% this year, but companies can still emerge stronger, more innovative, and more purposeful. From the earliest...

In times of crisis, it is tempting to lose focus on initiatives that support longer-term business goals such as creating a more...

The world of working remotely has given rise to a “business comfortable” dress code. While it is generally advised to keep some semblance...

Many shops will be destroyed by the pandemic’s impact on business. But, says the shopping guru, those who did the right thing will reap...

Inclusive marketing describes campaigns that embrace diversity by including people from different backgrounds or stories that unique...

WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ. Magazine to Skip August Print Issue Due to the Coronavirus WSJ....

Marketers and business leaders have been talking about gamification for years now. But what does gamification mean, and how can you use...

Shopping Spotlights is Pinterest’s new feature, allowing users to purchase curations by guest editors, including influencers and...

While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new...

In 2010, a broke college student in Sweden with a gritty webcam and unkempt hair started posting videos of himself playing video games....

‘Live commerce’ can sound intimidating to luxury brands, but a few brave players have recently rolled the dice. Will live streaming be a...

From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even be real. But do Chinese...

With no one dining in restaurants, reservation platforms are in the midst of a pivot. As retail reopening looms, questions remain about...

The campaign may mark a pivot from the brand’s overtly sexual image Chinese microblogging platform Weibo is abuzz over three new...

As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury...